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Industry Overview:

synlawn overview

The artificial grass business is currently growing at a rate of 20% annually with landscape and leisure sport grass growing at a rate of 35% annually. With an increasing demand for earth friendly green building materials, the industry is exploding with opportunity.

Increasingly there are more uses for artificial grass than ever before. With new innovative designs and lifelike appearance artificial grass can be found almost anywhere. Front yards, backyards, roadway medians, and rooftops are all examples of potential uses for artificial grass with more every day.

Business Overview:

SYNLawn® has been an innovator in the emerging artificial grass landscape market since its inception. Owning a SYNLawn® franchise will give you a head start in this growing market with one of the most innovative ecofriendly business opportunities around.

A SYNLawn franchise consists of an engaging showroom designed to showcase available products, illustrate potential uses for SYNLawn and educate customers on the ecofriendly advantages. Your SYNLawn location will serve the general public, landscape contractors, commercial builders, governments and municipalities in your territory.

Using our proven and established business practices franchise owners and their staff will be trained to be experts on identifying the needs of customers, guiding customers through product selection, consulting with design options, and providing precision installation services.

Strength of the Model:

  • Backed by the manufacturer with over 4 decades of manufacturing experience.
  • Highend, expansive product line backed by manufacturer’s warranty.
  • Proven sales and installation techniques.
  • Complete proprietary software system for all daytoday processes and transactions.
  • Flexible franchise model serving areas of all sizes and populations.
  • EcoFriendly “Green” business meeting the demand for sustainable building materials with a low environmental footprint.
  • A recognized strong brand with a low investment level.
synlawn ideal candidate

Quick Facts

Ideal Candidate:

Owners of a SYNLawn franchise should be driven, eager to learn, passionate, energetic and open to new ideas. They should possess characteristics becoming of a team oriented strong leader. Franchise owners are hands on with good communication skills and are good listeners. With a proven record of recruiting and managing staff, SYNLawn franchise managers build their team to be proud to live up to the brand and create a culture of customer service excellence.

As a franchise owner you will be monitoring the business daytoday, making sales presentations and managing the staff. Running the operation will take your experience in direct sales marketing with a well planned and executed marketing plan. As an experienced networker and presenter you will build your business with a proven system to fully establish your franchise in the marketplace.

Financial Facts:

  • Estimated Initial Franchise Investment: $133,850 $356,000
  • Minimum Net Worth: $135K
  • Minimum cash or liquid assets: $35K 
  • Savings in the amount of total individual monthly expenses times 3 or second income to pay for these expenses while business is ramping up.

Key Investment Points:

  • The artificial grass market is currently growing at 20 percent1 with worldwide demand.
  • Landscape, leisure sports, and performance products are the market’s fastest growing segment, currently increasing at a rate of 30 to 35 percent annually2.
  • Flexible business model with the ability to expand and grow.
  • Ecofriendly business with brand recognition and proven success.
  • Low total first year investment starting at $133,850.
  • Environmental Quick Facts

  • According to the EPA, over onethird of residential water is used for lawn irrigation nationwide, totaling over 4 billion gallons of water a day3.
  • According to the EPA, a traditional gaspowered lawn mower produces as much air pollution as 43 new cars driving 12,000 miles4.
  • Over 17 million gallons of gas and oil are spilled each year from refueling lawn equipment; that is more oil than was spilled by the Exxon Valdez5.

References to SYNLawn include SYNLawn, LLC and our affiliates as identified in the Franchise Disclosure Documents. This document is not an offering. An offering can be made only through the Franchise Disclosure Document.

* The sources below correspond to the referenced information: 1 “Artificial Turf Market Surges Forward for 5th Year!” 11 Mar 2008. Accessed 8 Aug 2008 ( 2 “Specifically Synthetic.” The Association of Artificial and Synthetic Grass Installers. Accessed 8 Aug 2008 ( 3, 4, 5 According to the Environmental Protection Agency (

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